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Invade Design Creates Brand Redesign for Urban Rock – A Street Wear Brand

Invade Design Creates Brand Redesign for Urban Rock –  A Street Wear Brand

Brief: Urban was in the process of making important decisions as, due to the empirical conception of the brand, some issues had emerged along the way. The main problem was the way people perceived the product: it didn’t look like something made in Colombia, they thought it was imported and relabeled.

Solution: During our conversations before the sketching phase, we asked ourselves: what did Urban Rock represent to us? “Urban is like a closet where you can find anything.”, “It’s about clothes that make you feel like a rockstar.”

CREDIT

  • Design Agency: Invade Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Invade Design Creates Brand Redesign for Urban Rock – A Street Wear Brand
  • Brand / Project Name: Urban Rock Brand Redesign
  • Strategic Deliverables: Research / Insight, Brand World, Brand Strategy
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Redesign, Graphic Design, Rebranding
  • Service Brand Application: Apparel, Brand Guidelines, Merchandising, Packaging, Print Promotion, Publications, Signage, Social Media, Website
  • Location: Colombia
  • Market Country: Colombia
  • Market Region: South America
  • Project Keywords: Branding, StreetWear, Rock, Star, identity, brandmark, wordmark, Redesign
  • Industry Category: Manufacturing

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