Brief: Urban was in the process of making important decisions as, due to the empirical conception of the brand, some issues had emerged along the way. The main problem was the way people perceived the product: it didn’t look like something made in Colombia, they thought it was imported and relabeled.
Solution: During our conversations before the sketching phase, we asked ourselves: what did Urban Rock represent to us? “Urban is like a closet where you can find anything.”, “It’s about clothes that make you feel like a rockstar.”
CREDIT
- Agency/Creative: Invade Design
- Article Title: Invade Design Creates Brand Redesign for Urban Rock – A Street Wear Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Colombia
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Rebranding, Research
- Industry: Manufacturing
- Keywords: Branding, StreetWear, Rock, Star, identity, brandmark, wordmark, Redesign
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
