My name is Victória Brusco, and I’m part of the Biabum team, a creative studio from Brazil composed primarily of women. With empathy and active listening, we immerse ourselves in projects that look towards the future, creating meaning and real connections through design.

I’m thrilled to present Dress in Happiness, a visual identity project developed to consolidate the global communication of Farm Rio, one of Brazil’s most iconic fashion brands, that has been cultivating an exciting and increasing international expansion.

With its bold prints, vibrant colors, and nature-inspired design, The Dress in Happiness concept is designed to translate the essence of Farm Rio into a universal message of joy and color, bringing a fresh perspective on Rio’s lifestyle. Our visual approach balances the brand’s tropical vibrancy with a sophisticated edge, reimagining Farm Rio’s signature spirit in a way that resonates across borders.

The design features new color choices for the brand, such as cobalt blue contrasted with softer tones. It introduces a clean, editorial layout and oversized patterns set against minimal backgrounds, all evoking Farm Rio’s handmade, expressive character. The inverted “S” in the logo adds a playful, uniquely Brazilian touch, highlighting the spontaneity and lighthearted bliss that lie at the heart of the brand’s identity.

Dress in Happiness goes beyond branding—it celebrates Brazil’s creative spirit, offering your readers a fresh lens on the artistry and craftsmanship defining one of the country’s most iconic brands.