Happy Valentine’s Day from SKII, the ultra-prestige Japanese skin care brand.

Kawaii (‘cuteness’), is an important part of Japan’s culture, celebrating innocence, vulnerability, and charm.

For a brand that reduces the effects of ageing, it’s the perfect gifting aesthetic, bringing a sense of youthful wonder.

Having introduced the red SKII bear for Christmas gifting, we have brought him back for this celebration of love and affection.

We designed a box in two sections. The halves repeatedly fold together to show two becoming one. The Jacobs ladder style paper engineering makes one box with five different front faces!

For point of sale, the box is displayed in multiple configurations, telling a story of the bear searching for love hearts, then bringing them to the SKII facial treatment essence.

Inside, two sliding draws contain a selection of skin care products.

Our design is helping SKII is become the ultimate playful luxury – a collectible icon of Japanese culture.

Intertype Studio is a Strategic Brand Design agency based in London with a global client base. Our philosophy is based around bringing storytelling to design through every detail. We create irrational desire with intelligent logic, bringing real commercial gains for out clients.

We don’t have a house style, instead we create design with a semiotic language that is appropriate to the story being communicated.

We work primarily in beauty, drinks and grocery.

We have frequently been commissioned to work for Asia based brands. This project represents the third in a series for SKII.