International Sports Tournament Cybersport Branding by Anastasia Menyakina

International Sports Tournament Cybersport Branding by Anastasia Menyakina

The international esports tournament is being held in Moscow at one of the largest arenas, which is ready to receive a large number of guests from all over the world. Cybersport is about computer games, pixels, speed, active movement, rivalry and competition.

For the identity, a special pixel font Caliber was developed, which was used as a constant on various media. The actions in a computer game seem chaotic and disordered, but this is not the case and the players have a strategy and a plan, and the font also has certain rules of use. All important information regarding the event is typed separately from the main composition so that the viewer can easily read the information and not miss the event. In composition, the font creates a certain mood and feeling associated with competition. I have created a structure that resembles the continuous movement of players in a chaotic manner. Words can stretch, shrink and convey the dynamism of the game. Active green and youthful pink refer not only to the aesthetics of games, but also attract people’s attention, and reflect the activity of the game.

The project was created so that people could enjoy not only the brilliant game of teams, but also the identity, which was developed specifically to create a mood and easy identification of the upcoming competition.
The purpose of the identity is to attract the attention of not only people who are fond of cybersport games, but also those who were not previously familiar with this event.
The attributes of the competition invite you to enjoy the tournament and become a part of the big game, and the players are motivated to play actively and have fun.
People can purchase unique merchandise that has also been specially created for the event. Tickets, control bracelets and flags are good souvenirs that can remain with the viewer after the tournament, and you can also buy an autographed postcard from your favorite participant and a poster that will adorn the fan’s wall.

CREDIT

  • Agency/Creative: Anastasia Menyakina
  • Article Title: International Sports Tournament Cybersport Branding by Anastasia Menyakina
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Hse Art and Design school
  • Market Region: Europe, Global
  • Project Deliverables: Brand Identity, Design, Graphic Design, Type Design, Typography
  • Industry: Entertainment
  • Keywords: Cybersport game identity font

  • Credits:
    Curator: Leonid Slavin

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