InterBrasil Brand Redesign

InterBrasil Brand Redesign

After a first old design and a basic redesign, Interbrasil decided to modernize, update its brand to speak and interact better with its target audience. The logo has been rethought from its base, its basic principles. From extensive research, a mood panel was developed that initiated this important change in the design, communication and culture of the company.

The new brand concept is centered on unity in a simple way, presenting customers and employees with a friendly environment. The colors reinforce this environment clearly providing a feeling of relaxation. The design was carefully designed so that all elements representing Interbrasil were represented, but in a simple and elegant way. The logo was developed using an extensive typography edition to integrate the two words INTER and BRAZIL, highlighting the heart in the shape of B d Brazil, the medical cross in the letter T and the union of the two words in the center.

The redesign of the brand was inspired by the sense of modernization and integration that were changing in the company’s culture. The design of the heart could no longer be outside the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, as well as with customers. An integrated union between benefits, commitment and quality of service.

The InterBrasil Brand Redesign just won a Silver Award from the 10th WOLDA – Worldwide Logo Design Award.

CREDIT

  • Agency/Creative: Montenegro Design
  • Article Title: InterBrasil Brand Redesign
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Brazil
  • Market Region: South America
  • Project Deliverables: Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Brand World, Branding, Graphic Design, Rebranding, Research, Tone of Voice
  • Industry: Health Care
  • Keywords: Healthcare, Insurance, Brasil, Redesign, Brand, Logotype, award, Interbrasil,

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