The Ventured project, developed by Estudio Kuumba, aimed to revolutionise the educational field by integrating academic tradition with the innovation of startups. Ventured needed a brand that reflected both stability and agility, connecting with a modern audience that values ​​efficient and interactive teaching methods. The challenge was to create a visual identity that communicated these values, combining a solid aesthetic with dynamic elements that would inspire students and educators.

The visual identity was strategically developed to represent the strength and energy of the brand. The use of strong geometric lines in the logo symbolizes solidity, while the choice of color palette, which includes tones of stone and vibrant orange, adds an element of vitality and innovation. The design was influenced by the interactivity of online learning platforms, with graphics that reflect dynamism and unity, essential elements for the modern learning experience.

Estudio Kuumba also focused on developing a communication strategy that would not only educate, but also inspire and engage the educational community. The brand voice has been carefully refined to convey trust and approachability, establishing Ventured as a trusted partner in educational advancement.

This project not only redefined Ventured’s visual identity, but also solidified its positioning as a leader in educational innovation. In doing so, Ventured is well-equipped to meet the challenges of a rapidly changing educational environment, fostering learning that is both effective and engaging. With this project, Estudio Kuumba demonstrated how thoughtful design can facilitate true educational transformation, preparing students for the future and setting new standards in the education sector.