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InSpace Creative Design Branding for Ban Mai Theatre a Kid and Family for Entertainment and Education

InSpace Creative Design Branding for Ban Mai Theatre a Kid and Family for Entertainment and Education

Ban Mai is a Multi-experience Theatre for Entertainment and Education: drawing inspiration from Culture, Art, and Authentic Life to create programs, products, and plays that are entertaining and educational. It aims to offer a diverse experience for children, families, and art-loving souls.

With understanding, love, meticulousness, and care, Ban Mai aspires to be a friend to children and parents alike, lending a helping hand to nurture children to become better individuals. It seeks to stimulate and nurture the souls of children, developing their emotional intelligence, character, aesthetic thinking, and love for family, friends, homeland, and country.

At Ban Mai, children can play, learn, and appreciate art. Moreover, parents also have a space to play, share, listen, and create childhood memories with their children. In the content of the plays, they will also find insights on how to be better companions and navigate through the developmental stages of their children.

The Concept:
“Ban Mai” is the freshest moment marking the beginning of a new day. It evokes the freshness, coolness, and tranquility of the morning sun, while also promising a future full of potential and new, beautiful things. For every parent, their children represent a new beginning, love, faith, and hope for a bright future. And these children are also the “Ban Mai” of their parents.

Curiosity is the flame that ignites the desire for knowledge, acting as a catalyst pushing us to ask questions, explore, and discover. It’s a quality that encourages us to understand the world around us, seek answers, and continuously learn and grow.

What will our day be like today?

That is the first curiosity each of us feels when starting a new day, then everyone begins everything with a question. And the Ban Mai Theater is where the most special curiosities will be created for everyone, whether young or old. And the Ban Mai Theater is also where the most special curiosities will be created for everyone, both children and adults.

Begin your curiosity with the wonders waiting behind the curtain that the Ban Mai Theater can bring to you!

Idea Design:
Communicating the stories of children’s imagination and curiosity specifically, and of humanity in general, through the imagery of eyes is the core idea behind the design of Ban Mai’s logo.

As we know, eyes are the “windows to the soul,” the gateway through which we perceive the world around us in all its myriad colors.

Using the two characters “a” in the brand name “Ban Mai” to craft a unique symbol for the Ban Mai Theater. This Ban Mai eye symbol can be dynamically transformed to express various emotions: joy, sadness, anger… This personifies the Ban Mai logo, making it childlike, adding intrigue and depth to the brand’s identity.

CREDIT

  • Agency/Creative: InSpace Creative
  • Article Title: InSpace Creative Design Branding for Ban Mai Theatre a Kid and Family for Entertainment and Education
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ho Chi Minh City
  • Market Region: Asia
  • Project Deliverables: 2D Design, 3D Design, Brand Design, Brand Identity, Type Design
  • Industry: Entertainment
  • Keywords: inspace, branding, vietnam, visual idetity, kid & family

  • Credits:
    Creative Studio: InSpace Creative

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