” For distiller Geoff Dillon, making spirits is a labor of love. And that’s the only way to describe this new 100% Canadian Rye from Geoff, the founder of Dillon’s Small Batch Distillers in Beamsville Ontario. Years and years and years of planning, investment, hard work, sweat, tears, wins, luck and good people is what is has taken to produce Canada’s first 100% Rye Whisky in decades. Possibly since the 1920’s, US prohibition and other factors of the era created a panic rush boon for Canadian whisky; squeezing the majority rye content out of the world renown product and introducing cheaper more generic ingredients that could be made quicker and more on mass. This ultra-premium category package design needed to tell this story and how Dillon’s came to make such a new expression of Canadian whisky while also engaging the audience with the concepts of what makes a real craft rye — rye grain, milling, malting, mashing, distilling in copper and aging in oak — all in Ontario Canada, right down to the Canadian Oak casks among the 3 oaks used. Insite designed and illustrated the concepts as a full continuous scene around the bottle which was then screen printed and baked with ceramic inks. A pressure sensitive front and rear label carries specific release information and bottle numbers as well as cask number and release year to reinforce how special this product actually is.”