Inside Skincare Lab is a natural skincare product manufacturer that harnesses the power of extracts and 100% pure essential oils from herbs and plants in the Armenian Highlands.
The brand name Inside Skincare Lab symbolises the unseen but indispensable work that researchers dedicate to uncovering the skin benefits of plants from all provinces of Armenia.
Each product undergoes a meticulous creation process, with details showcased on the inner part of the packaging, allowing customers to explore the behind-the-scenes journey of product creation.
50 different package designs have been created. Inside each package, consumers can find individual writings penned by the chemists during their experiments for each product. These writings have been scanned by us. Many details are intentionally erased inside the packaging because they are trade secrets developed specifically for this brand. This serves as both a design element and a functional feature, closing off parts that are proprietary.
To enhance this experience, the packaging features a perforation. Upon opening, customers discover detailed information about the specific product, providing transparency about the scientific work within the skincare lab. The brand believes in not hiding anything from the customers, emphasizing commitment to openness.
The slogan, ‘scientifically powered formulations,’ reflects the dedication of researchers who continuously unveil the skincare benefits hidden within Armenian flora.
CREDIT
- Agency/Creative: formascope agency
- Article Title: Inside Skincare Lab’s Unique Package Design by Formascope Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: North America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Tone of Voice, Branding, Copywriting, Creative Direction, Design, Graphic Design, Packaging Design, Packaging Guidelines, Product Photography, Retouching, Typography
- Format: Box
- Industry: Beauty/Cosmetics
- Keywords: skincare, plants, beauty, care, branding, packaging, brand creation, typography, concept development
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Credits:
Brand Director: Ani Gevorgyan
Art Director: Karen Gevorgyan
Graphic designers: Karen Gevorgyan, Meri Sargsyan, Armine Petrosyan, Sen Olqinian, Lilit Avetisyan
Photography team: Mitya Lyalin, Artak Kostandian, Dzhannat Masharipova
