Metroglobal doesn’t just calibrate instruments—it calibrates trust. With more than 20 years of experience, the company has earned a solid reputation as a reliable partner in the field of calibration and measurement. It became the very first accredited laboratory in Antioquia for mass measurements, and one of the pioneers in Colombia to operate under the rigorous ISO/IEC 17025 standard. This milestone positioned Metroglobal® as a reference point in the industry, combining technical precision with credibility.

After nearly two decades of growth and consolidation, Metroglobal® entrusted us with the exciting challenge of transforming its brand identity and giving it a renewed visual direction. The goal was not only to modernize its image, but also to translate its values—trust, innovation, and excellence—into a design system capable of resonating across all platforms and audiences.

The new identity was carefully crafted to achieve a deliberate balance: strong yet light, structured yet flexible. This duality reflects the very essence of Metroglobal®—a company grounded in scientific rigor but adaptable to the evolving needs of its clients. The result is a dynamic visual language that transitions effortlessly between print and digital, maintaining coherence and recognizability in every context, from technical documents to large-scale communication campaigns.

Our work encompassed the complete development of the brand system: a distinctive logo, a versatile color palette, curated typography, custom iconography, a unified photographic style, and a wide range of communication assets including posters, banners, and website design. Each element was designed with precision to express the brand’s fundamental attributes: modernity, simplicity, and a contemporary aesthetic that speaks directly to today’s market.

Ultimately, the project not only refreshed Metroglobal®’s visual presence, but also reinforced its role as a trusted leader in the calibration sector. The brand now stands with a clear and consistent identity—one that reflects its legacy while opening the door to new opportunities and future growth.