A visionary company that provides consultancy generating solutions that go beyond expectations. With a customer-centric approach, it organically gains recognition by excelling in diverse areas of activity. Its humanized and empathetic way of directing its clients, proposing sustainable and accessible improvements and changes make it a faithful ally in the progress of companies from different niches towards financial and operational success.
Challenge
To develop the visual identity of a company as multifaceted as Innovise, it was necessary to immerse ourselves in its universe and capture the dynamic, professional and innovative essence of the brand, in order to visually express its methodology and the transparent commitment that differentiates Innovise in the consultancy business sector.
Solution
We developed a visual identity with a modern design that conveys confidence and originality. The combination of colors was planned to convey the idea of confidence, technology and dynamism. The combination of sans serif and serif typography brings the idea of evolution. The difference in inclination of the words conveys the idea of dynamism and movement. In the symbol we use the figure of the compass, which brings the idea of direction proposed by the consultancy. The entire visual identity was built to represent the company’s way of being and acting. The visual identity expresses Innovise’s values and differences, encapsulating its multifaceted essence in a coherent and solid visual universe.
CREDIT
- Agency/Creative: Studio Seneh
- Article Title: Innovise – A Visionary Consulting Brand Identity
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Ibiapina
- Market Region: Global
- Project Deliverables: Advertising, Animation, Art Direction, Brand Design, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Branding, Design, Graphic Design, Logo Design
- Industry: Education
- Keywords: business, consulting, corporate, brand identity,
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Credits:
Graphic designer: Elnatan Sousa