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Ingham Marsala Blends Maritime Legacy and Modern Elegance in 63De-Sign’s Redesign

Ingham Marsala Blends Maritime Legacy and Modern Elegance in 63De-Sign’s Redesign

Revival of an antique brand. Ingham is one of the first producers of marsala. Our work tells the unique story of the maritime adventures marsala undertook to reach distant horizons, highlighting its excellence, taste, and style through countless details. We aimed to merge heritage with modernity, creating something for those seeking a unique experience beyond the usual cocktails.

Benjamin Ingham, a skilled merchant who arrived on the Sicilian coast, helped to design the first Sicilian marsala. One of the earliest Marsala wines bears the signature of the Ingham-Whitaker family, making this fortified wine famous across all the coasts where they traded, reaching as far as the Americas. In honor of such a rich and adventurous history, we wanted to represent the life of Benjamin Ingham, who is being revived today in the world of mixology.

Over the centuries, Marsala has taken on many lives, continuously evolving in flavor. The Ingham Marsala becomes a key ingredient in the Sicilian Martini, a unique twist on one of the world’s most popular cocktails.

The paper selected, Fasson® rOxford White, is made with 50% post-consumer waste, the Graduate Collection combines aesthetics with sustainability. Raw materials are FSC® certified, production waste is separated and recycled, and up to 75% of energy is generated from CO2-free natural resources. A tangible sustainability solution that adds an innovative chapter to the brand’s story. Product’s technology is applied by the cliché that a thickness of just 3 microns, offering two key advantages: environmental sustainability, without altering the substrate’s disposal nature. Moreover, this minimal thickness allows the material to mimic the paper’s pattern, imparting a nostalgic elegance and a touch of mystical deterioration.

CREDIT

  • Agency/Creative: 63De-Sign srls
  • Article Title: Ingham Marsala Blends Maritime Legacy and Modern Elegance in 63De-Sign’s Redesign
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Milano
  • Market Region: North America
  • Project Deliverables: Brand Guidelines, Brand Identity, Branding, Illustration, Label Design, Product Photography, Rebranding
  • Industry: Food/Beverage
  • Keywords: Label Design, Mixology, Brand Design, Graphic Design, Visual Design, Modern, Vintage

  • Credits:
    Design Studio: 63De-Sign srls

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