Spaghetti&Co – A Fresh Twisting on Italian Tradition

A fresh twist on Italian tradition. Spaghetti&Co reinvents the world of artisanal pasta through a bold visual identity and storytelling that brings wheat, land, and human passion to the center of the table. A branding project that tastes like Italy — with a modern flavor.
Description: Spaghetti&Co is more than a pasta shop — it’s a celebration of Italian craftsmanship and the people behind it. The project began with a complete rebranding effort aimed at giving the brand a strong and memorable identity. Inspired by the authenticity of handmade pasta and the warmth of traditional Italian values, we crafted a name, visual language, and customer experience that fully reflect the brand’s soul.
The brand identity centers around vibrant colors, bold typography, and a warm, contemporary tone of voice that brings to life the simplicity and beauty of Italian culinary culture. From the naming process to the in-store customization, every detail was carefully designed to create an immersive experience — from packaging and signage to art direction and photography.
The store itself was transformed into a modern yet welcoming environment, where materials like wood, natural fabrics, and custom graphics tell a story of quality, care, and passion. Spaghetti&Co is a project where strategy, creativity, and storytelling come together to serve a timeless product — pasta — in a bold, new way.
From furnishings to finishes, every element in the store speaks the same language — all aligned to express the soul and vision of the brand.