Santa Kombucha is a fresh probiotic beverage from Brazil, produced with organic ingredients and naturally carbonated by tea fermentation. The goals is to develop a strategy for a healthy brand with a fun approach. Create the name, logo, brand identity, packaging and brand collaterals. We developed a delicious brand identity and packagings based on custom typography and vibrant contrasting colors, all designed to express the energy of the brand. The bottles arranged together and side by side form a rainbow of colors, making the product stand out on the shelf.
CREDIT
- Agency/Creative: INDUSTRIA Branding Co
- Article Title: Industria Branding Creates New Packaging Design for Santa Kombucha
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Research, Tone of Voice
- Format: Bag, Bottle, Case
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
