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Industria Branding Creates Brand and Packaging Design for Tattoo Care Company InkBand

Industria Branding Creates Brand and Packaging Design for Tattoo Care Company InkBand

InkBand, a pioneering brand in tattoo care, emerged from the collaborative vision of an anesthesiologist and a renowned tattoo artist in 2016. Their shared commitment to crafting innovative products tailored to the needs of tattooed individuals quickly established InkBand as a trusted name in the industry. However, as the market evolved, InkBand recognized the need for a comprehensive rebranding to better align with its core values and capture the essence of its dynamic identity.

Challenges
Amidst a competitive landscape, InkBand faced several critical challenges: Revitalizing Brand Image: The brand needed to resonate with its target audience while maintaining its reputation for credibility and boldness. Redefining Positioning: InkBand aimed to reflect its innovative spirit and appeal to a diverse demographic of tattoo enthusiasts. Differentiation: The brand sought to establish a fresh identity that would command attention and evoke a sense of empowerment.

Solution
Our team embarked on a strategic journey to reimagine InkBand’s brand identity: Inspired by Renewal: Drawing from the concept of skin renewal symbolized by the shedding of snake skin, we developed a bold and dynamic logo featuring a distinctive snake motif. This emblem not only conveyed the idea of renewal but also underscored the brand’s association with healing and aftercare. Visual Elements: Complemented by a custom monogram icon and a vibrant color palette, the new branding exuded energy and modernity while retaining credibility and professionalism. Packaging Innovation: We implemented a cohesive packaging design featuring a spiral motif inspired by the snake’s coiled form. This not only enhanced product visibility but also reinforced InkBand’s identity as a leader in tattoo care. Photography System: Our curated photography system showcased InkBand’s products in both vibrant color and soft grayscale tones, capturing the brand’s bold yet versatile personality.

Outcome
The rebranding initiative yielded remarkable results: Recognition and Acclaim: InkBand soared to new heights within the tattoo care market. Consumers resonated with the refreshed brand identity, reflecting InkBand’s commitment to innovation, quality, and empowerment. Symbol of Strength: With its bold aesthetic and compelling messaging, InkBand emerged as a symbol of strength, individuality, and self-expression. Trusted Ally: Solidifying its position, InkBand continues to evolve and expand its product offerings, embodying the spirit of empowerment and self-expression.

CREDIT

  • Agency/Creative: Industria Branding
  • Article Title: Industria Branding Creates Brand and Packaging Design for Tattoo Care Company InkBand
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Porto Alegre
  • Market Region: South America, Global
  • Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Brand Tone of Voice, Brand World, Branding, Graphic Design, Icon Design, Identity System, Label Design, Logo Design, Packaging Design, Packaging Guidelines, Poster Design, Product Naming, Rebranding, Tone of Voice
  • Format: Bag, Bottle, Box, Tube
  • Industry: Beauty/Cosmetics
  • Keywords: industria branding, branding agency, rebranding case study, Tattoo care brand identity, cosmetics, skincare, branding, brand identity, logo design, packaging design, skin care packaging design, design skincare packaging, skincare product packaging design, creative skincare packaging design, best skin care packaging design, Brand revitalization strategy, Innovative branding solution, brand identity creation, market differentiation, brand image, Brand positioning, Custom logo design, Packaging design innovation, Brand recognition, rebranding success story, fresh skincare, skincare brand creation, cosmetic brand design

  • Credits:
    Branding and Packaging: INDUSTRIA BRANDING

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