“10 years ago, Dulces Emilita went through a rebranding, and the result was that people who had been buying chocolates from this traditional brand since 1947, lost it from their sight. Their packaging did not communicate the quality or the love with which the product is done. The challenge undertaken was to redesign the packaging of a well-known brand to be seen again in the supermarket and communicate tradition, quality, hand crafted and sophistication.”
