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Independence Whiskey Identity and Label Design

Independence Whiskey Identity and Label Design

The Independence brand pays homage to the historical significance and the remarkable individuals who shaped the birth of the Irish Proclamation and played a pivotal role during the turn of the 20th Century while retaining its enduring importance in the 21st. The brand has been developed to draw from the history of Ireland in 1916, serving as a tribute to its profound impact on the nation’s journey toward independence. It embodies the spirit of resilience and determination that defined that era, ensuring that their legacy lives on in every sip of Independence Whiskey.

The design of Independence Blended Whiskey derives inspiration from the original typesetting of the founding document, utilizing our own custom fonts to meticulously recreate an authentic letterpress design. Paying homage to the wording on the original document, the front label features a subtle blind emboss that adds a touch of reverence, capturing the essence of the proclamation’s importance.

Independence Single Malt Whiskey takes its inspiration from the breweries and distilleries that nestled along the main waterways and thoroughfares of Dublin during the turn of the century. The label design not only embraces the essence of the blended whiskey label design but also draws inspiration from vintage stout beer label designs and the prominent old newspaper documentation of 1916. This combination of influences creates a unique and evocative visual representation that honors the rich history and craftsmanship of that era, inviting whiskey enthusiasts to experience a taste of the past.

CREDIT

  • Agency/Creative: Backbar Studios Limited
  • Article Title: Independence Whiskey Identity and Label Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Ireland
  • Agency/Creative City: Monaghan
  • Market Region: Global
  • Project Deliverables: Advertising Photography, Brand Design, Illustration, Packaging Design
  • Format: Bottle
  • Substrate: Glass
  • Industry: Food/Beverage
  • Keywords: Whiskey, Irish, Packaging, Ireland, Spirits, Bottle, Label, Typography

  • Credits:
    Creative Director: Conor Smyth
    Illustrator: David Rooney

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