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Independence Brewing Co Identity and Packaging Refresh

Independence Brewing Co Identity and Packaging Refresh

Independence Brewing Co was founded on a deep passion for beer, a true love for Austin’s freaky version of Texas culture, and a strong desire to take ownership over one’s life. What started as a crazy idea in 2004 helped ignite the exploding craft beer scene in Austin today. Approaching their 15 year anniversary, our team developed a cohesive brand identity and packaging system to help familiarize folks with the full family of brews they already know and love.

The resulting work is a spirited embodiment of Independence’s attitude — bold, charmingly offbeat, loud, and fun. Inspired by beat-up backroads signs, vintage sign-painting, tattoo sleeves, and Ann Richards firing a shotgun, the brand positions Independence not just as an anchor to the past, but as a leader for the future of craft beer in Texas and onward.

 

CREDIT

  • Design Agency: Lauren Dickens, Drew Lakin & Keith Davis Young
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Independence Brewing Co Identity and Packaging Refresh
  • Brand / Project Name: Independence Brewing Co
  • External Design Credits: Creative & Design: Lauren Dickens, Drew Lakin & Keith Davis Young. Photography: Hayden Spears
  • Production Credits: Crown, American Canning
  • Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Refinement, Brand Redesign, Graphic Design, Brand Digital Design, Brand Rejuvenation, Brand Advertising, Brand Experience, Retail Brand Design, Rebranding
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Can, Case, Tray, Wrap
  • Consumer Substrate / Material: Metal, Aluminum

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