Project Overview: Uncle B’s Burgers is a modern smash burger joint where juicy burgers, crispy fries, and vibrant vibes come together. The goal was to translate the energy and personality of the brand into a visual identity that connects with its urban, social, and foodie audience.

Design Objective: Create a brand identity that is bold, playful, and instantly recognizable, capable of standing out across packaging, signage, and digital platforms. The design should communicate personality, energy, and the fun, flavorful experience of dining at Uncle B’s Burgers.

Key Design Elements: Color Palette: Vibrant orange as the primary color to evoke warmth, energy, and appetite appeal. Complementary accent colors maintain a fun, urban feel. Typography: Bold, modern typefaces used for strong visibility and legibility across all touchpoints. Mascot & Illustration: Playful illustrations and a memorable mascot inject personality, making the brand approachable and engaging. Visual Style: Energetic, dynamic, and urban-inspired graphics reflecting the lively and social environment of a burger spot.

Applications: Packaging: Burger wrappers, fry containers, cups. Signage: Outdoor and indoor branding. Digital: Social media, website, and marketing materials

Design Philosophy: Great design doesn’t just decorate—it communicates. Every element was thoughtfully crafted to turn flavor into visuals, making Uncle B’s Burgers a brand that’s not just seen but experienced.

Outcome: A bold, modern, and playful brand identity that ensures Uncle B’s Burgers stands out in a competitive market, creating a memorable visual language that aligns with the joy of enjoying a perfect burger.