The design of the Julgado collection is born from the idea that each bottle is a verdict of personality, turning the act of tasting wine into a visual and symbolic experience. Inspired by the world of Justice, the graphic project seeks to translate strength, harmony, and elegance into a label that not only presents the wine but tells a story.
The concept is guided by the figure of the goddess Themis, an eternal symbol of Justice, with her scales and imposing stance. The illustration of the goddess appears as a central element, bringing movement and presence, while the vertical, clean typography reinforces formality and the institutional character of the design. This combination balances tradition and modernity, creating a strong and distinctive identity within the wine universe.
The chromatic palette plays a fundamental role in differentiating each label. The white wine adopts soft seafoam green tones, evoking lightness and freshness; the red is presented in dusty pink, conveying intensity and sophistication; the reserva, in black and gold, expresses elegance and exclusivity; and the special edition embraces minimalist beige, a tone that reflects confidence and distinction. This visual harmony is enhanced by refined finishes and carefully studied proportions, ensuring coherence among elements and sparking consumer curiosity even before the first sip.
More than aesthetics, Julgado revives the winemaking tradition of the region and combines it with contemporary techniques to create wines full of character. Every design detail, from the illustrative strokes to the typographic choices, acts as a declaration of quality and authenticity. Thus, each bottle is not just a container: it is a sentence of pleasure. In the court of flavor, Julgado is, without a doubt, guilty of being enjoyed to the very last drop.









CREDIT
- Agency/Creative: M&A Creative Agency
- Article Title: In the Court of Wine, Only the Best Stands Trial by M&A Creative Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Anadia
- Market Region: Global
- Project Deliverables: Design, Label Design, Packaging Design, Photography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Wine, Wine Packaging, Wine Bottle, Wine Label Design, Photography
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Credits:
Design & Photography: M&A Creative Agency