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In-House Team Aer Reinvents Home and Personal Care Products

In-House Team Aer Reinvents Home and Personal Care Products

Based on the principle ‘less is more’, we have conceptualized aer. Established in vienna in 2019, we are striving to eliminate single-use packaging and set new standards in the formulation and product design of Home and Personal Care. From kitchen cleaner to scented hand soap, all our products come as solid-form formulations packed in biodegradable paper packaging only, enabling refills to truly eliminate single-use containers. Empty, reusable and fully recyclable bottles & containers are shipped directly to customers’ homes together with our solid formulations. Customers can either order refills once or sign-up for a recurring subscription, providing automatic supplies for their utmost convenience. While customers benefit from a yet unseen sustainable product experience, several inefficiencies inherent in home and personal care become obsolete simultaneously through our approach. Existing Home and Personal Care products often contain up to 80% of water, resulting in highly inefficient, environmentally harming and expensive supply chains. By providing sustainable formulations in solid, water-soluble form, our products completely eliminate this deficiency. With the addition of an aesthetically-pleasing design, we aim pushing forward to provide a truly environment-friendly option for Home and Personal Care.

 

CREDIT

  • Agency/Creative: aer
  • Article Title: In-House Team Aer Reinvents Home and Personal Care Products
  • Organisation/Entity: In-house, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Austria
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Design, Brand Experience, Brand Identity, Branding, Identity System, Industrial Design, Packaging Design, Product Architecture
  • Format: Bottle, Sachet
  • Substrate: Glass Bottle, Pulp Paper

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