Based on the principle ‘less is more’, we have conceptualized aer. Established in vienna in 2019, we are striving to eliminate single-use packaging and set new standards in the formulation and product design of Home and Personal Care. From kitchen cleaner to scented hand soap, all our products come as solid-form formulations packed in biodegradable paper packaging only, enabling refills to truly eliminate single-use containers. Empty, reusable and fully recyclable bottles & containers are shipped directly to customers’ homes together with our solid formulations. Customers can either order refills once or sign-up for a recurring subscription, providing automatic supplies for their utmost convenience. While customers benefit from a yet unseen sustainable product experience, several inefficiencies inherent in home and personal care become obsolete simultaneously through our approach. Existing Home and Personal Care products often contain up to 80% of water, resulting in highly inefficient, environmentally harming and expensive supply chains. By providing sustainable formulations in solid, water-soluble form, our products completely eliminate this deficiency. With the addition of an aesthetically-pleasing design, we aim pushing forward to provide a truly environment-friendly option for Home and Personal Care.