Nowadays, the freshness of a product is one of the most important elements a customer will consider when it comes to choosing what to buy in a supermarket. And therefore, the packaging itself should always reflect those values to better attract the consumer.
Unique Properties The design uses hand-drawn illustrations. Four different fruits were created: Lemon, passion fruit, strawberry, mango. This packaging design makes the product more interesting. Using the fresh color and presents the natural to one pattern creative style through the form of hand drawn illustration, which better interprets the concept of nature and freshness of fruit juice brand. The design inspiration comes from the colorful life and healthy life. Meanwhile it’s catching consumer first eye.
I believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in market. Juicy is a simple brand but it’s customises the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers. Good fruit Juice comes from good fruit. Juicy brand inherits the concept of healthy,natural and high quality of its parent brand from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people’s heart.
- Agency/Creative: Chey Shaw Kuan
- Article Title: In-house Concept Juicy Brand a Handcrafted Organic Juice
- Organisation/Entity: In-house, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Malaysia
- Market Region: Asia
- Project Deliverables: Graphic Design, Illustration, Packaging Design, Research
- Format: Bottle
- Substrate: Plastic