Designing the visual identity and labels for Azzi was an experience filled with meaning. Created by clients from Belém do Pará, this brand is more than just a beverage—it’s a tribute to the culture and flavors of the region, with a touch of emotion in every detail.

Connection to Belém in Every Label
The clients came with a clear vision: they wanted the labels to represent two iconic landmarks of Belém. This vision inspired the first flavor, mango with blackcurrant, drawing from the modern beauty of Estação das Docas. The second, raspberry with passion fruit, captures the vibrant essence of Mercado Ver-o-Peso. Both locations, nestled along the shores of Baía do Guajará, serve as the perfect backdrop for these unique and memorable flavor combinations.

Azzi: A Name That Symbolizes Lightness
The name Azzi, meaning “wings,” conveys the lightness and freedom the brand seeks to inspire. Every sip carries this idea, blending unique flavors with soulful stories.

Minimalism That Delights
Even with a limited budget, the project achieved a sophisticated design. The labels feature clean lines, minimalist aesthetics, and illustrations rich in meaning, creating a visual impact that stands out at the point of sale. It’s proof that thoughtful simplicity can be remarkably powerful.

A Moment of Emotion
When the clients saw the final project, they couldn’t hold back their emotions. After years of dreaming about this idea, tears flowed as they witnessed it brought to life. Every detail reflected their passion and dedication, making that moment the culmination of a dream that began back in their college days.

Azzi is not just a functional beverage; it’s a bridge between cultures, flavors, and memories. It’s an invitation to celebrate creativity and the beauty of simple things with stories to tell.