How a salad dressing can look as healthy as the food you douse it in

Loli’s was a newcomer in an aisle where everyone had their favorites. Imaginaria Creative helped them take a new, disruptive idea and turn it into a thriving brand by making a memorable entrance into the market.

A novel idea with the right target market
Loli’s carved their way into the salad dressing market because they found a way to infuse even more health benefits into a must-have product for the health-conscious: salad dressing… with probiotics.

They framed it as the perfect pairing. The ingredients that go into a salad—leafy greens, seeds, nuts, whole fruits—are known as prebiotics. It turns out that probiotics need prebiotics to benefit your gut, so why not top your plate of prebiotics off with some probiotics? That’s a one-two health-packed punch.

A design that lets the ingredients shine
Loli’s looked to stand out to health-conscious consumers by emphasizing the simplicity and quality of their ingredients compared to the average salad dressing. Stop pouring water on your salads and start covering them in high-quality ingredients and probiotics! We placed those ingredients front and center on every bottle—fresh, simple ingredients you can trust. We paired bright colors and ingredient-forward design with health-conscious keywords to catch the eye of consumers with dietary requirements or health values that align with Loli’s mission.

The result was a light, fresh and colorful brand identity that communicated Loli’s feel-good philosophy. Our design showcased the quality of their organic dressings and their dedication to health and flavor.