A summer at Bliiida is a refreshing promotional campaign for a unique place located in Metz in Eastern France. Before describing the creation, it is necessary to specify and tell a bit of the history of this place. BLIIIDA with 3 «i» for Inspiration, Innovation and Collective Intelligence! Nearly 150 artists, craftsmen, entrepreneurs, associations, institutions, large companies and media come together on this atypical 30,000 m2 site located in Metz in eastern France, which includes creation spaces, event and meeting rooms, offices, a coworking space, a makerspace, business incubation facilities, a garden and even a chicken coop!
This third place, installed in the former bus warehouses of the Metz conurbation, is a major artistic, digital and economic hub for Metz and the Grand Est Region, but also a place for the general public with the organisation of festive and family events.
BLIIIDA is a place of sociability, turned towards the future, open to the public, which bears the Art& Tech brand. A real urban laboratory, it is a place where you can be inspired, discover new professions and new ways of consuming, working, making, undertaking, creating, having fun, renting spaces, visiting and learning. Like many places in France, this one has also been affected by the current crisis and for its reopening, it was necessary to create a sparkling and colourful visual to make people want to go there and smile.
It was then that an isometric illustration became obvious, in order to pay tribute to the place, the people who work there and the visitors. Each letter of the place has been placed in the composition as small buildings in order to create a kind of 3D plan and to highlight the different activities.
Cinema, workshops, projections, food-trucks, everything is put forward in a more or less subtle way in order to create the desire.
For the colours, a very flashy range with a dominant of pink and yellow was chosen, like a refreshing ice cream. A real wind of freshness blows on this illustration, it is a call to relaxation and discovery!
- Agency/Creative: Buckwild
- Article Title: Illustration for Un été à Bliiida Promotional Campaign
- Organisation/Entity: Freelance
- Project Type: Illustration
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Strasbourg
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Digital Art, Illustration
- Industry: Public Utility
- Keywords: illustration art isometric branding typography
Buckwild: Christophe Lombard