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Ildar Garifullin Student Concept for Ryazan Lollipop Fair Branding

Ildar Garifullin Student Concept for Ryazan Lollipop Fair Branding

Welcome to the Ryazan Lollipop Fair, where the magic of taste and long-standing traditions are intertwined! We present to your attention a cockerel on a stick!

Our cockerel invites you on an amazing journey through the world of our taste experiments, where each lollipop is a small piece of magic. The variety of flavors presented by our lollipops will surprise even the most sophisticated gourmets. From classic fruit combinations to unusual and exotic flavors, our fair offers something special for both young and adult lovers of sweets.

We invite you to a magical journey into the world of lollipops, where every cockerel on a stick becomes a part of a real fairy tale!

These photos are for the concept identity of the festival in the Museum of Ryazan Lollipops. Closeup-shooting, I wanted to emphasize the texture and convey the taste through the picture. Graphics and motion design for identity are still in the process of being created, but photos, in my opinion, are self-sufficient. It even seems to me that they are commercial: insert a logo in the corner and write a cool slogan — the advertisement is ready.

I shot on an iPhone in macro mode in raw format, then in Photoshop I scrolled everything to the final result. The background was just white, plus two ordinary table lamps, one of them had gel filters to emphasize the color and transparency of the lollipops.

Everyone I showed photos of cockerels to said that these are super-cool photos and they are not for a lollipop festival, but for a sex shop, because they look premium and sexy, especially closaps with a back and tail of a cockerel.

CREDIT

  • Agency/Creative: Ildar Garifullin
  • Article Title: Ildar Garifullin Student Concept for Ryazan Lollipop Fair Branding
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe, Middle East
  • Project Deliverables: Advertising Photography, Animation, Branding, Identity System
  • Industry: Entertainment
  • Keywords: advertising photography, motion graphic, identity system, branding

  • Credits:
    Designer / Photographer: Ildar Garifullin
    Designer: Mikhail Pozdnyakov
    Designer: Daniil Nikolaev
    Tutor: Leonid Slavin

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