In the tropical jungle of Huay Pix, Chetumal, in the mystical and sunny state of Quintana Roo in Mexico, one of the largest and most beautiful lagoons in the entire Yucatan Peninsula is born.
Its crystal clear turquoise waters merges with the Caribbean breeze, inviting travelers and visitors to enjoy a liberating and unforgettable experience for the soul. From that heavenly union was born: Iguana Banana, a Hotel Boutique with an Eco-Chic concept, the perfect oasis to relax and connect with nature while enjoying the benefits that our mother earth gives to us.
The purification of the body and the spirit is achieved with the relaxation that evokes the serenity of the lagoon, for this reason a pattern of circular shapes was designed inspired by the natural waves hidden in its waters.
Iconographic resources that illustrate the union of nature with mystical and ancestral magic were created taking inspiration from the Mayan glyphs that represent their miraculous and medicinal attributes.
We reflect the personality of Iguana Banana through an isotype that shows the silhouette of an iguana seen from above, reinterpreting and reinforcing its very essence with characteristic traits of Mayan writing.
The selected color palette reflects the deep and mystical tones of the lagoon, which converge in perfect harmony with the earthy tones of the earth and sand, strengthening the essence of peace and purification characteristic of the project.
Iguana Banana’s concept refreshes its own identity and adds value to its privileged location. Guests are immersed in an environment that gives them the opportunity to take a break and enjoy the benefits of nature.
By the creation of the branding, we managed to bring a touch of life to the brand, making the identity of this Boutique Hotel one of the most popular and attractive places to visit. The mystical, fresh and natural essence of the project welcomes each visitor and embraces them in an ideal atmosphere to enjoy a magestic moment in the Mexican Caribbean.
- Agency/Creative: Mantra
- Article Title: Iguana Banana, An Oasis To Relax In The Caribbean Created By Mantra
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Creation, Brand Digital Design, Brand Experience, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Photography, Research / Insight, Tone of Voice
- Keywords: Boutique Hotel, Mexican Caribbean, Identity, Experiences, Pattern, Iconographic Resources, Mayan Glyphs, Personality.