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Igniting the Buzz: A Bee Branding Venture for Staunton Park

Igniting the Buzz: A Bee Branding Venture for Staunton Park

Staunton Park, an esteemed establishment renowned for its history and natural splendour, has embarked on a journey of restoration and purpose. Once a thriving Deer Park boasting a picturesque 2-acre lake, orchard, and woodland, the dedicated team at Staunton Park has dedicated their efforts to preserving its natural habitat and establishing a sustainable food production enterprise. At the core of this endeavour lies the humble bee!

Our partners at Staunton Park have embraced a compelling vision centred around bee adoption and the expansion of their population. They have successfully revitalised the Park, demonstrating an unwavering dedication to fostering biodiversity and championing food sustainability. Recognising the vital significance of bees, Staunton Park has emerged as a pioneering force, advocating for the conservation of these remarkable creatures and empowering individuals nationwide to establish their own apiaries, nurturing bee species indigenous to the British Isles.

In this inspiring initiative, Staunton Park has established a unique system where businesses have the opportunity to sponsor beehives, contributing to the growth and preservation of bee populations. By fostering this symbiotic relationship between businesses and bees, Staunton Park not only ensures the flourishing of these invaluable pollinators but also encourages corporate entities to actively engage in environmental stewardship.

While their fervour for bees and their habitats remains paramount, Staunton Park’s apiary has also become a vital component in sustaining a thriving business. Producing an exquisite range of premium honey, we were honoured to be entrusted with the task of designing captivating labels that capture the essence of Staunton Park’s extraordinary honey products.

What makes Herefordshire honey truly exceptional? It’s all thanks to the well-traveled bees of Staunton Park! These industrious creatures embark on journeys spanning a remarkable 3 km in all directions, diligently collecting nectar from diverse floral sources. This nectar, meticulously infused with the essence of Heather, Apple, Cherry, and the vibrant meadows of spring, culminates in the creation of an unparalleled, healthful honey.

To honour this remarkable heritage and celebrate the honey’s natural provenance, our meticulously crafted product labels embody the essence of Staunton Park. Each label encapsulates the rich history and bountiful origins of Herefordshire’s honey, while showcasing a sophisticated motif that artfully depicts the bees’ extraordinary direction of travel. These elegant designs serve as a visual testament to the journey that each jar of honey undertakes, from the bees’ tireless foraging efforts to the discerning palates of honey enthusiasts

CREDIT

  • Agency/Creative: Heighton Agency
  • Article Title: Igniting the Buzz: A Bee Branding Venture for Staunton Park
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: Heathfield
  • Market Region: Europe
  • Project Deliverables: Brand Design, Design, Graphic Design, Label Design, Packaging Design, Web Design
  • Industry: Food/Beverage
  • Keywords: Bees, Honey, Bee Branding, Brand Design, Graphic Design, Honey Packaging, Bee Website

  • Credits:
    Brand & Graphic Designer: Chris Heighton

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