“Iglup” tastes like a cool sip of grapes. This one-of-a-kind product is as easy to drink as it is difficult to categorize. The way you drink this refreshing wine beverage inspired its name and its image, which is meant to be consumed ice-cold in a just few gulps. Blue color and a penguin are the two basic elements chosen to represent this concept and create this cool brand identity. Ready for summer!
CREDIT
- Agency/Creative: Moruba
- Article Title: Iglup The Refreshing Wine Beverage by Moruba
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Research
- Format: Bottle, Box
- Substrate: Glass Bottle, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
