Aura creates exclusive and unique headbands for each individual of people. Inspired by the angels’ halo, Aura is handcrafted with care, attention to detail and the use of eco-friendly materials and is comfortable to wear all day long. They believe there is a special approach for each halo, with its own personality and pattern. Their focus is on wearing a headband comfortably and feeling confident. You can choose from their first collection a wide variety of headbands or create your own pattern to have your exclusive Aura.
The objective was to create a brand that would connect with quality, elegance, and uniqueness. Also integrating classical elements.
For Aura’s identity, sacred art is used as inspiration. We took a representative element from the paintings that use a halo on important individuals to create an identity system that reflects its singularity. Each person should feel different and personal with Aura. To highlight the headband, a gold circle was created to stand out from the product and give it meaning, adding a stylistic touch of classic elegance.
The use of a serif and a sans serif font underscores the traditional craft of the headbands with a new aesthetic approach.
The color palette employs gold and brown tones simulating sacred art. The golden touches add the exclusiveness of the brand, offering a modern look and feel that materializes the values of the brand.
In the future Aura pretends to launch their second collection and add other products to their brands, such as earrings and necklaces.
- Agency/Creative: Malk Studio
- Article Title: Identity System for Aura Headbands Range Designed by Malk Studio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Lisbon
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Fashion
- Keywords: Branding, Brand Identity, Headband, Fashion, Halo, Handcrafted
Founder & Creative Director: Francisco Malvar
Photographer: Joana Verissimo