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Identity System for a Retail Store of Goods for Hobbies and Creativity

Identity System for a Retail Store of Goods for Hobbies and Creativity

There are no drawings in the project, but yet we managed to draw. Everything is set on typography. The main issue is that all the hobby-shops are flashy and colorful, so it’s difficult to find what you need. When developing an identity, we went all the way around. On the contrary, we removed color everywhere, leaving space for creativity for our customers. We were inspired by two associations: bubbles and a laboratory. The laboratory is a clean space without anything superfluous, which is why we decided to make a “sterile” design.

CREDIT

  • Design Agency: Natalia Martirorosva
  • Organisation/Project Type: Student, Non Published Concept Design
  • Article Title: Identity System for a Retail Store of Goods for Hobbies and Creativity
  • Brand / Project Name: Hobby Lab
  • Strategic Deliverables: Brand Architecture, Brand Naming, Brand Strategy
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Graphic Design
  • Service Brand Application: Merchandising, Packaging, Publications, Social Media
  • Location: Russia
  • Market Country: Russia
  • Market Region: Multiple Regions
  • Project Keywords: Hobby, Identity, Packaging, Store, Typography, Logo
  • Industry Category: Retail

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