We carried out this project for the MTG company in the United States, MTG trains groups of workers from large companies to create proactive and empowered workgroups, where equal opportunities between women and men are paramount.
In this project we focus on the signalling of the trains to use it as an identity resource within the brand, the green line has a dynamism that breaks with the warning of its reason for being in the train system, this project has animation pieces that allow you to strengthen the sense of identity and freedom of teamwork.
MTG is a company that despite providing corporate services seeks to break myths about the serious and formal languages of large companies, in order to create a bond between workers and their jobs, the intention of identity is to provide a universe of opportunities for action and execution of projects within companies.
The dynamism of the green lines offers that opportunity to create a number of processes of ideas and their execution. In this identity project, we established the green colour as a sign of progress and progress similar to that of the traffic lights of vehicles, this indicates that the resolutions in work teams can have different forms but the bottom line to increase the quality of production is the objective main offered by MTG.
We are a Latin American design studio that works with powerful brands that manage to connect people through experiences. Our interest with our clients is to provide growth opportunities through coherent identity systems that apply to each company in an objective and positive way, we believe in breaking the rules and providing quality service.
- Agency/Creative: Studio Tres Neuronas
- Article Title: Identity Project for MTG Mind the Gap Company
- Organisation/Entity: Agency
- Project Type: Campaign
- Project Status: Published
- Agency/Creative Country: Ecuador
- Agency/Creative City: Portoviejo
- Market Region: North America
- Project Deliverables: Brand Design
- Industry: Human Resources
- Keywords: Branding, Identity, Logo, ArtDirection
Brand Manager: Henry Flores