Welcome to the Museum of Soviet Christmas Ornaments! Here, you’ll find a fascinating collection of items from the past. These decorations were once part of many childhoods, cherished and kept as family treasures. Did you know that some of these old ornaments are now highly valued by collectors? Step inside to discover around 1300 pieces dating from before the revolution to the 1990s. From the cute Olympic bear to the classic “nevolyashki” (roly-poly toys), dolls, and much more – each item holds a special place in the hearts of those who grew up in the Soviet era. Let yourself be transported into a warm and festive atmosphere as you explore this unique museum.
At the heart of our museum’s identity are the iconic figures of Soviet Christmas ornaments – the ball, star, snow maiden, house, and spinning top. Crafted with care, these figures resemble the block lettering fonts used in newspapers of the time. Complemented by simple typography, the design pays homage to the style of the Soviet era. And with the signature red color, the museum feels like a celebration of the holiday season all year round.
This project has been an incredible journey, helping me grow as a creative. It’s been a chance to really refine my design skills. I took it on as part of my master’s degree in art direction at HSE Art and Design School. Along the way, I’ve had amazing support from industry experts.
I’m truly grateful to HSE Art and Design School at the Russian Higher School of Economics for giving me the opportunity to develop and expand my design abilities. And a big thanks to my mentors, Tanya Dunaeva and Alexander Blucher, for their invaluable guidance. Their encouragement has inspired me to push my boundaries, explore my creativity, and turn my ideas into reality.
- Agency/Creative: Evgeniya Shokhoeva
- Article Title: Identity of the Soviet Christmas Tree Decorations Museum by Evgeniya Shokhoeva
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Evgeniya Shokhoeva
- Market Region: Global
- Project Deliverables: Art Direction, Brand Identity
- Industry: Entertainment
- Keywords: Evgeniya Shokhoeva, Brand Identity, Museum, Graphic design, Christmas Tree Decorations
Designer: Evgeniya Shokhoeva