Identity of Brand Design for Uzbekistan Dairy Products

Jamal Akbarov – Essi. Creating brand for dairy products

“My task was to create new brand for diary products which would sell in local market of Uzbekistan. The new package and trade mark needed to be a more recognizable on local market. I researched existing players of market and decided to create a new trade mark «Essi». I chose black color for all packaging, because all of competitors used a white color for their packaging. Character and identity of brand was created with unique shape of product and color-graphic concept, which allocates it among products of competitors.”