The quarantine inspires to create the identity of a homemade vermouth ideal to enjoy every moment.
Design of a flexible and timeless label for the bulk sale of a Mallorcan vermouth, in order to enjoy the essence of each moment. The product is the common denominator and the different labels are the protagonists, all with the same concept: “The moment”.
The user is the main actor who interacts with the product in an emotional way. You can customize the bottle with a collection of 8 labels that express a certain sensation or emotion. A variable that changes according to each moment.
The label also works as a promotional and branding element to explain the project and, at the same time, as part of the packaging itself.
The brand takes a back seat, leaving the way the product is used to the fore.
CREDIT
- Agency/Creative: Barceló Estudio
- Article Title: Identity of a Homemade Vermouth Ideal to Enjoy Every Moment
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Identity, Identity System, Packaging Design, Product Naming
- Format: Bottle
- Substrate: Glass
