Jérôme Bel is a French choreographer known for his conceptual productions. The main principles of his performances are the rejection of spectacle and complex choreography; instead, he focuses on the individuality of the performers and their unique characteristics. Both professionals and non-professionals may share the stage, each revealing their story through body and voice. Bel’s performances transform theatre into a space of exploration and dialogue with the audience.

The concept is based on the idea of creating a typographic identity that reflects the dynamics of dance and the key principle of Jérôme Bel’s productions attention to the individuality of performers. For this purpose, a special display typeface was developed, with each character imitating the movement and pose of a dancer. Several variations are provided for each letter to avoid repetition and maintain a unique visual distinction. This emphasizes Jérôme Bel’s core idea the value of individuality.

The main graphic principle of the visual identity is the combination of dynamic letters and photographs of dancers in motion. The use of transparency in overlaying letters on figures creates a sense of rhythm and visual noise, setting up an engaging interaction between all elements of the composition – much like a dance unfolding on stage.

The additional font is neutral in nature, but is laid out as dynamically as the incidental letters. Each line is located in a circle. When placing the text on the media, additional dynamics are created.

The color scheme of the identity consists of bright and contrasting colors in order to convey a bright mood and reflect the variety of colors that characterize each production of Jérôme Bel.