The project was created for the Moscow based CGI studio, working with very large clients. The target audience of the studio are creative and art directors of large advertising agencies. Therefore, the identity was supposed to be bright, modern and memorable. The name of the Synticate is a symbiosis of the two names Synthesis and Syndicate. The identity was inspired by vivid images of futuristic Asian megacities in the spirit of Blade Runner, typography of neon signs, and eclecticism of big cities. The uniqueness of the studio lies in the fact that they select a new unique team for each project, therefore the logo is dynamic and each time each team can quickly have its own unique logo that remains in the general concept. As a result, 16 unique typographic logos were drawn and animated. All characters reflect or are inspired by various areas related to computer graphics, cinema and pop culture. Unique animated typographic compositions have been developed that also metaphorically complement the idea of integration, flirting with the idea of the Syndicate.
CREDIT
- Agency/Creative: Stepan Solodkov
- Article Title: Identity for CGI Company Synticate
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Estonia
- Market Region: Europe
- Project Deliverables: Brand Identity, Identity System, Research, Tone of Voice
- Industry: Entertainment
- Keywords: CGI, FUTURE, TYPO ANIMATION, MOTION DESIGN, MODERN, BRUTALISM, KINETIC
