Barna Capital Group are financial experts who specialize in investments in securities of US companies. For many years they have been guarding the financial interests of their clients, increasing their capital. At the heart of their approach is the provision of high investment returns and investment safety. Using the services of the company is much more profitable than the services of banks – deposit rates in Barna are several times higher than the rates of banks and most investment funds. The team of the branding agency REDBLACK found it extremely pleasant and easy to work with the team of professionals from Barna.
We have developed a corporate identity, logo and website design. The new graphics evoke a feeling of reliability and confidence. The logo is a heraldic shield that symbolizes indestructible stability. Simple geometry and minimalism are the basis of modern graphics, which perfectly suits the style of a large Russian company with international ambitions. Inside the heraldic shield there are laconic elements: signs multiply and add.
We also sewed them into the verbal elements of the company to create a coherent visual image. They look great as display elements of the company’s main slogan: Experienced investment.
Geometric symbols reflect the main purpose of the organization – to increase the finances of its clients. The combination of black and copper is ideal for maintaining the image of a large company with a history.
The laconic graphics are diluted by a pattern consisting of thin waves that connect to each other and form the image of a guiding star. This symbol hints to consumers that Barna company will definitely help them get to their cherished goal.
The new identity is a classic solution for companies involved in financial activities. Compared to competitors, it looks more solid and reliable. At the same time, the heraldic is greatly simplified, which makes it minimalistic and therefore modern. Unique solutions at the level of meanings allow the company to perfectly integrate into the category of banking products and, at the same time, distinguish it from competitors.
- Agency/Creative: Redblack Branding Agency
- Article Title: Identity for Barna Investment Market Experts by Redblack Branding Agency
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Rebranding
- Industry: Financial