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Identity for Balkony Landscaping

Identity for Balkony Landscaping

This project is about greenery, plants and freedom. The company for which the logo and corporate identity was developed is engaged in landscaping balconies. They can design a unique garden design for a balcony, terrace, backyard or any other urban project. You can also purchase kits for self-planting flower beds in the courtyard of a high-rise building. The company name is Balkon Buro. Balkon in the name of brand means balkony. The main idea of ​​the project is to give preference to the natural environment. My aim was to create a whole system of visual identity with the help of a graphic language: one that would convey a sense of freedom, relaxation, play. To develop the logo, a rather elegant font was used, which conveys the plasticity of plants and can fit well on any media and in any environment. In contrast to the logo, additional graphics appear, which became the basis of the corporate identity, it resembles leaves, flowers, seeds. One of the important moments in the development of corporate identity was the choice of colors. The main color is green, it contrasts with pink, complemented by orange, yellow and black. In the graphic solution, plasticity and elegance are conveyed by the logo, additional graphics are designed to convey the spirit of Berlin, freedom, lightness and fun. Various information media were designed: business cards, envelopes, letterheads, packing tape, plant food cans, badges as merch and a nice gift. We managed to create an integral recognizable image for the brand that meets all the goals set.

CREDIT

  • Agency/Creative: S.OS design
  • Article Title: Identity for Balkony Landscaping
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Санкт-Петкрбург
  • Market Region: Europe
  • Project Deliverables: Graphic Design
  • Industry: Human Resources
  • Keywords: landscaping, greenery, identity, package, business cards, fun, plants

  • Credits:
    Graphic designer: Aleksandra Ostapenko

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