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Identity for a Tech Focused Vegetarian Food Festival by Diana Zabolotnaya

Identity for a Tech Focused Vegetarian Food Festival by Diana Zabolotnaya

Green Flow is a unique vegetarian cuisine technofest, combining modern technology, eco-friendliness, and innovative culinary ideas. This festival is dedicated to showcasing the latest achievements and trends in vegetarian nutrition, as well as developing a culture of conscious, eco-friendly, and technologically advanced approaches to a healthy lifestyle.

The festival’s concept was to reflect in its identity a harmonious blend of molecular, futuristic, and technological elements, as well as to present food in a new light, form, and execution—as the art of the future, uniting science, design, and gastronomy. The visual imagery, color palette, and graphic elements create a sense of dynamism and progress, emphasizing the innovative nature of the event.

The festival’s main goal is to expand knowledge and spark interest in new technologies and innovative approaches in vegetarian nutrition, stimulating the emergence of new ideas and projects in the field of food tech. Masterclasses, presentations, exhibitions, and demonstrations are held here, where experts share their experiences and demonstrate how modern scientific developments can transform gastronomy. This event is especially interesting and relevant for tech enthusiasts, vegetarians, environmentalists, as well as entrepreneurs investing in food tech, and students of biotechnology, culinary, and design disciplines. It’s an excellent platform for exchanging ideas, establishing business contacts, and gaining inspiration for creating eco-friendly and technologically advanced products of the future.

Overall, Green Flow is more than just a festival of delicious and healthy vegetarian food; it’s a space for scientific discovery, innovation, and cultural exchange, where every participant can feel the energy of progress and environmental responsibility, inspired by the possibilities of the future.

CREDIT

  • Agency/Creative: Diana Zabolotnaya
  • Article Title: Identity for a Tech Focused Vegetarian Food Festival by Diana Zabolotnaya
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: HSE Art & Design school
  • Market Region: Global
  • Project Deliverables: Art Direction, Brand Design, Brand Identity, Design, Graphic Design
  • Industry: Education
  • Keywords: Identity, Festival, Design, Art direction, Brand design

  • Credits:
    Designer: Diana Zabolotnaya
    Curator: Natalia Burdenkova

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