Identity for a road transport consultant inspired by the concept of acceleration and drive. The communication is based on repetition and movement of the image creating an L-shaped semi-frame (consultant’s initial) and a speed effect. Apart from adapting to the format in which it is applied, the brand is characterized by having different apexes according to the type of client.
CREDIT
- Agency/Creative: Barceló estudio
- Article Title: Identity for a Road Transport Consultant
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Strategy, Brand World, Branding, Tone of Voice
- Industry: Transport
- Keywords: flexible identity
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
