Date of Birth – Mageze
Mageze is magnesium-based product range that provides effective relief for sports strains and general muscle aches and pains. The Mageze team were seeking clarity in messaging and strong shelf presence to make it easy for their customers to find what they need. We positioned the brand with a clean and striking look and feel – utilising white and a bright splash of orange to evoke health and vitality and ensure a strong shelf presence against its competitors. We designed a clear identity system that included unique icons used on each product to distinguish their different uses and applications across a branding system.