Identity Design for The Cove on Reid Avenue

Identity Design for The Cove on Reid Avenue

 InnerSociety – The Cove on Reid Avenue Branding

The Cove is a high-end women’s fashion boutique unlike any of the surrounding shops. “The Cove” has a relaxing, elegant vibe that customers enjoy basking in during their shopping experience and is located in a small side shop along one of the side roads of Reid Avenue.Objective:The Cove is situated in the heart of the downtown district and has local competitors selling women’s gifts and apparel. Our goal was to distinguish the difference between the neighboring shops and The Cove while drawing attention to the tucked-away store.Outcome:Through working with the client we developed a soft and elegant branding system that stood out against the shops along the downtown district and allowed for the most flexible use. It was important for us to ensure the brand could be used on all facets of marketing a clothing shop. We tested hang tags, business cards, shopping bags, and various forms of signage as well as the countless online formats needed.

CREDIT

  • Design Agency: InnerSociety
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Identity Design for The Cove on Reid Avenue
  • Brand / Project Name: The Cove on Reid Avenue Branding
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Naming, Corporate Research / Insight, Corporate Brand Strategy
  • Design Deliverables: Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System, Corporate Retail Brand Design, Corporate Brand Guidelines
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Promotional
  • Extra: Service Brand Deliverables:Building Exterior, POP Display, Print Brochure, Print Stationery, Signage Exterior, Social Media
  • Industry Category: Retail

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