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Identity Design for Organic Restaurant and Museum in Peru

Identity Design for Organic Restaurant and Museum in Peru

Provincia Estudio Creativo – Muju Identity Design

Muju: Seed in Quechua.
Is an organic food restaurant located in Cusco, Peru, that besides being one of the best restaurants to eat, it has also a seeds museum inside.
Muju breathes Peru, that’s why we built a typography based on the chronicles of Guamán Poma de Ayala, a Peruvian chronicler of Inca ancestry.
We designed more than 70 isotypes: 70 different seeds, keeping the M from Muju inside each one of them.
From there, we started developing all the applications that we found important for customers.”

CREDIT

  • Design Agency: Provincia Estudio Creativo
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Identity Design for Organic Restaurant and Museum in Peru
  • Brand / Project Name:  Muju Identity Design
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Naming
  • Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location:  Peru
  • Market Country:  Peru
  • Market Region:  South America
  • Product Category: Fast Food, Fresh Food
  • Consumer Packaging Format: Bag
  • Consumer Substrate / Material: Fabric, Pulp Paper

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