Provincia Estudio Creativo – Muju Identity Design
“Muju: Seed in Quechua.
Is an organic food restaurant located in Cusco, Peru, that besides being one of the best restaurants to eat, it has also a seeds museum inside.
Muju breathes Peru, that’s why we built a typography based on the chronicles of Guamán Poma de Ayala, a Peruvian chronicler of Inca ancestry.
We designed more than 70 isotypes: 70 different seeds, keeping the M from Muju inside each one of them.
From there, we started developing all the applications that we found important for customers.”
CREDIT
- Agency/Creative: Provincia Estudio Creativo
- Article Title: Identity Design for Organic Restaurant and Museum in Peru
- Organisation/Entity: Agency Commercial / Published
- Project Type: Identity
- Agency/Creative Country: Peru
- Market Region: South America
- Industry: Hospitality
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
