About the Brand: Propseller is a privately held professional real estate consultancy services company operating in Mumbai, India. Rooted in mutual respect and trust, they leverage their combined experiences to negotiate and serve even the most complex property transactions. They primarily assist their client throughout the real estate process, including search, deals, negotiations, rents, property management, and post-sales assistance. The brand was created with one aim in mind: to simplify the process of searching, investing in, and documenting real estate.

The parent company of the brand Propseller, Franbiz Advisors, approached Westwall Studio with a clean canvas for their New Brand in the Real Estate Consultancy market. They had a combined total of 20 years of expertise and they had the idea to build a brand with one goal in mind: to ease the process of searching for, investing in, and documenting real estate after being in the sector for several decades. The Client had the required insights & experience, but they needed a strong brand identity and story.

To provide brand identity and beyond, we created an identity for them that characterizes the reflection of buildings & infrastructure, connected with a visual design of growth trajectory. All this is punctuated by a logo that is as simple and bold as the real world needs it to be.