Kliniq is no usual brand. It’s a range of products originally created to help people on a daily basis with nutrition and provide high quality effective health care. And it was the product’s roots that informed the brand refresh carried out by vinille. Brain health and nutrition vitamins with a simple purpose—to elevate and extend cognitive performance by nourishing the body. The first product for this new brand is a smart supplement with clever content, intelligently delivered through the letterbox and inbox.
The challenge was to evolve Kliniq’s look and develop identity while also staying true to the brand’s mission. The products’ roots informed the brand vision. Its basis in science was reflected in a minimalist design, using typography alone – no imagery or photographic direction – to allow the product to speak for itself. Its beauty credentials were emphasised with the use of warm pastel colours to soften and feminise the overall look.
The brand’s sophistication is reflected in every detail, from the warm colour palette inviting you into the world of Kliniq to the matte copper adding a touch of elegance to packaging design. The word mark is made up of bespoke letterforms that flow from thick to thin strokes to give a sense of movement and balance. The story of illumination is dominant throughout the brand with the use of gradients which conveys the way light is transmitted and is transformed into colour.
“Kliniq ‘s basis in science was reflected in a minimalist design, using typography to allow the product to speak for itself. We want to impress our customers with products inside, not outside” – said Founder of Kliniq.
Vinille designed the packaging for the product range and for the addition of new variants to the portfolio. To give the brand a stronger presence and more immediacy of recognition, vinille team refined the identity and color coded the embossed pill shape to indicate the size of the product inside.
- Agency/Creative: vinille
- Article Title: Identity and Packaging for Kliniq a Range of High-Quality Health Care Products on Algae Basis
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Estonia
- Agency/Creative City: Tallinn
- Market Region: North America
- Project Deliverables: 3D Modelling, Packaging Design, Packaging Guidelines
- Format: Tin
- Substrate: Ceramic, Pulp Board
- Industry: Health Care
- Keywords: vitamins, supplements, health & beauty, omega-3
Brand Strategist: Deniss Svechnikovs
Senior Client Manager: Diana Kine
Creative Director: Jevgeni Trombovetski
Brand Experience Designer: Aleksandrs Smirnovs
Yead of Innovation & Industrial Design: Maryan Strizhak