Identity and packaging designed for Töls, a premium quality bike components brand. Töls provide functional accessories proudly designed, engineered and manufactured in Barcelona using the best materials available.
The designed identity is inspired by a strong passion for the bike and the unique feeling of freedom while riding. The brand shapes and language evoke dynamism and adventure of the experience as well as strength and durability of the products. Its colours and typography balances a modern, neat look with a trustful feel addressed to a wide range of public and bike lovers. Töls improves the experience of its users on all different categories: Mountain Bike, City Bike, Road Bike.
- Agency/Creative: russs.design
- Article Title: Identity and Packaging for a Bike Components Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Product Naming, Research, Tone of Voice
- Industry: Manufacturing
- Keywords: biking, mountain bike, road bike, city bike, startup, components, packaging, bike accessories, action, adventure, extreme sport, sport